This project is a great example of how the different disciplines within Juicy Design meld together, with the guidance of a great client, to bring a complete brand experience that is fun and unique.

Yogurt World (Westfield, Pitt St – Sydney)

Yogurt World (as the name suggests) offers everything a frozen yogurt lover could ever dream of with a selection of 32 frozen yogurt flavours, 16 available at any one time, and over 101 toppings!The unique aspect to Yogurt World is that it is entirely self-service. Imagine being let lose in a Mr. Whippy Van! All aspects of the new brand were designed by Juicy – from creating the iconic penguin ‘Oggi’ through to logo, interiors, signage, uniforms, packaging, messaging and environmental graphics.