The brief for McDonalds Castle Hill store was to align with current business progression of the Create Your Taste offer. The aim – to push the development of the customer experience and current Soho décor package.An authenticity was established to complement the gourmet product offer, enhancing the “real & fresh” food by selecting real materials such as real timber wall cladding and graphics applied in a hand-painted finish.
Key areas we addressed were the zoning of the space using furniture to create a variety of areas for a variety of customer types, communication via clear, new wayfinding design & customer journey, partnering alongside Blue Sky design group.
The project proved to be a very exciting one and has now paved the pathway to more innovative concepts. Stay tuned for whats to come!